How To Sell A Want Vs. Selling A Need

<p><span style="font-weight: 400;">Have you ever wanted to dig deeper into your family history? Listen, as Nikki and her guest Laurie Hermance-Moore, a</span> <a href= "https://yoursalesmaven.com/society/"><span style= "font-weight: 400;">Sales Maven Society</span></a> <span style= "font-weight: 400;">member, have an on-air coaching call around this subject. Laurie is asking Nikki for help to figure out how to create interest and curiosity when you are selling something that is more of a want than a need. </span></p> <p><span style="font-weight: 400;">Laurie is a professional genealogist and solves mysteries to bring her clients' ancestors to life. She is the founder of</span> <a href= "http://www.heritagebridge.com"><span style= "font-weight: 400;">Heritage Bridge</span></a><span style= "font-weight: 400;">, where she designs experiences for clients who want to create a legacy for their families and connect with their place in history. She is accredited in genealogy research for US Midwest states through the International Commission for the Accreditation of Professional Genealogists.</span></p> <p><span style="font-weight: 400;">Listen, as Nikki shares her idea of using stories to show the impact her work has on clients to enable her to showcase what she brings to the table. Laurie speaks about trying to get potential clients to view what she does as valuable enough that they feel good about putting their money on something that is not essential.</span></p> <p><span style="font-weight: 400;">Nikki suggests ways to get Laurie’s name recognized as an expert in her field by structuring a signature talk, launching a free webinar with an amazing offer for potential clients, and using her network to get introduced to people who will find what her company does helpful.</span></p> <p><span style="font-weight: 400;">Laurie shares the benefits she has received by being a member of the</span> <a href= "https://yoursalesmaven.com/society/"><span style= "font-weight: 400;">Sales Maven Society</span></a> <span style= "font-we