How to Market a Blockchain Company | Ep. #555

<p>In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology.</p> <p><strong>Time-Stamped Show Notes:</strong> <strong> </strong></p> <ul> <li>[00:27] Today’s Topic: <em>How to Market a Blockchain Company</em></li> <li>[00:47] One of the blockchain companies Eric is working with is very traditional.</li> <li>[00:51] They are doing media buys on a site with a lot of traffic, drive people to the landing page, and then get them on the email list. Then, they use a chat program, Telegram. It’s a high-level funnel.</li> <li>[01:34] The marketing is still very traditional.</li> <li>[01:42] It reminds Eric of the Wild West, because it’s new territory and people are getting paid in new currency.</li> <li>[02:16] Most people <em>aren’t</em> using traditional channels.</li> <li>[02:46] Banner ads and press aren’t doing much anymore.</li> <li>[03:03] Celebrity endorsements are passe.</li> <li>[03:15] You need to be focusing on the technology.</li> <li>[03:33] While it may be easier to raise money on the blockchain, that doesn’t mean it’s right for the long-term success of your business.</li> <li>[03:49] A lot of people raise money, but then don’t update their investors.</li> <li>[04:05] If you’re getting millions, you should at least update your investors.</li> <li>[04:42] Neil feels there is zero accountability in the startup industry right now.</li> <li>[05:18] In terms of marketing, “All the things that we talk about on this podcast are going to work.” -Neil</li> <li>[05:22] If you are looking to start a marketing agency, now is a good time, because everyone is doing things that have already been done.</li> <li>[05:43] Your brand is priceless.</li> <li>[05:54] Warren Buffett always writes a one-page update for his investors and top-level employees.</li> <li>[06:21] That’s it for today!</li> <li>[06:23] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a