How to Get Your Brand to Stand Out In the Marketplace

<p><span style="font-weight: 400;">Many business owners want their brand to stand out in the marketplace, but they’re confused as to where they should even begin. </span></p> <p> </p> <p><span style="font-weight: 400;">This confusion usually happens due to a wrong understanding of what a brand is. We associate a brand with logos, colors, and aesthetics, but in reality, it is more than that. </span></p> <p> </p> <p><span style="font-weight: 400;">That’s what my guest, Matt Lyles, shares to us in this podcast episode. He gives us a simple explanation of what a brand means and how your audience plays a huge role in identifying what your business brand is all about. </span></p> <p> </p> <p><span style="font-weight: 400;">He simplifies branding and communicates it to his audience in a way that we can all understand. You wouldn’t want to miss this episode. </span></p> <p> </p> <p><span style="font-weight: 400;">Also, if you’re an avid Closers are Losers podcast listener and viewer you can get a hold of Matt Lyles free copy of the</span> <a href= "https://www.mattlyles.com/closersarelosers"><strong><em>SIMPLE Playbook</em></strong></a><strong>. <br /> <br /></strong></p> <p><strong>In this episode, we cover:</strong></p> <ul> <li><strong>[0:00]</strong> <span style= "font-weight: 400;">Introduction<br /> <br /></span></li> <li><strong>[2:56]</strong> <span style="font-weight: 400;">Why Matt Lyles wrote</span> <em><span style="font-weight: 400;">the SIMPLE Playbook<br /> <br /></span></em></li> <li><strong>[4:07]</strong> <span style="font-weight: 400;">What is a simple customer experience? <br /> <br /></span></li> <li><strong>[6:19]</strong> <span style= "font-weight: 400;">Branding out from the crowd <br /> <br /></span></li> <li><strong>[7:29]</strong> <span style="font-weight: 400;">What your audience thinks about you is what your brand is <br /> <br /></span></li> <li><strong>[8:05]</strong> <span style="font-weight: 400;">Stop focusing on what your competitors do<br /> <br /></span></li> <li><strong>[10:16]</stron