How to get a 38x email marketing return with Kalyn New from Campaign Monitor

<p>For every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing’s ROI as <a href="https://www.linkedin.com/in/kalynnew/">Kalyn New</a>, senior director of product and customer marketing at <a href="https://www.google.com/aclk?sa=l&ai=DChcSEwiBmYDljenyAhW9kmYCHY4XAfoYABABGgJzbQ&sig=AOD64_1dzgDTy74BuThHjS3XfTorRd1ljA&q&adurl&ved=2ahUKEwiuwvrkjenyAhVmyDgGHaVcAg0Q0Qx6BAgEEAE">Campaign Monitor</a>, delves into the fundamentals and steps to get started. </p><p>Campaign Monitor's platform makes connecting with your audience through email marketing and automation tools extremely easy!</p><p>They use drag and drop technology to create beautiful custom and optimised emails for over 250,000 customers globally.</p><p><strong>What you will learn in this episode:</strong></p><ul><li>How your business can get started with email marketing</li><li>Assessing your customers with the customer life cycle</li><li>The retention aspect of email marketing</li><li>What frequency of email send-outs work best</li><li>Other ways your business can personalise email marketing</li><li>Relevance and timeliness</li><li><a href="https://www.campaignmonitor.com/blog/email-marketing/how-to-apologize-after-an-email-marketing-snafu/">How to apologise after an email marketing snafu</a></li><li>The best ways to obtain customer information</li><li>How your brand can project your brand voice and uniqueness</li><li>What defines a good ‘customer’ for your brand</li><li>The user journey for Campaign Monitor’s app</li><li>The four steps of understanding your customer life cycle</li></ul><p> </p><p><strong>Notable quotes:</strong></p><ul><li>“It costs four times more to acquire a customer than it takes to retain an existing customer”</li><li>“Give the customer control when and how they want to hear from you”</li><li>“Every email you send to a customer, it should always come back to the ‘so what?’ factor”</li><li>“It’s really dependent on what information you have about your customers and how y