How to Find Relevant Guests for Your Podcast | Ep. #276

<p>In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Find Relevant Guests for Your Podcast</em></li> <li>00:34 – Eric’s <a href="https://growtheverywhere.com/">Growth Everywhere</a> podcast is an interview podcast <ul> <li>00:44 – Eric started Growth Everywhere to talk to people that understood marketing</li> <li>00:52 – There was no other interview podcast before</li> <li>00:57 – Eris reached out to people who knew marketing</li> <li>00:59 – Eric reached out to <a href= "http://neilpatel.com/">Neil Patel</a> and <a href= "https://www.smartpassiveincome.com/">Pat Flynn</a></li> <li>01:11 – Eric reached out through email and got his top 10 interviewees</li> </ul> </li> <li>01:17 – Eric’s criteria in looking for interviewee <ul> <li>01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful</li> <li>01:53 – People want consistency in a podcast</li> </ul> </li> <li>02:03 – To find relevant guest, you need to hand off the process <ul> <li>02:07 – Screencast what you’re doing, use <a href= "https://hunter.io/">Hunter</a> to find email address</li> <li>02:18 – Reach out to them by putting them into mail merge or <a href="http://www.yesware.com/">Yesware</a></li> <li>02:24 – Do this once a month or once a week depending on your podcast</li> </ul> </li> <li>02:38 – Look at the other podcast within your space and hit up their guests</li> <li>03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience</li> <li>03:32 – You can use <a href= "http://www.scheduleonce.com/">ScheduleOnce</a> and <a href= "https://calendly.com/">Calendly</a> to schedule your guest <ul> <li>03:44 – You can also send your guests sample questions so they’ll be ready</li> <li>03:51 – You can send your guests a one sheeter where they’ll see the technical