How to do community led marketing the right way with Chae O'Brien of Thought Bakery

<p>Chae O’Brien is the Founder and Head of Strategy at Thought Bakery, a growth marketing content studio that helps technology companies launch successful products with personalized customer experiences. Chae shares her perspective on community-led marketing, internal alignment, customer research, and growth. An important question B2B marketers should ask is— how do our products influence a person’s professional ability on a personal level? </p><p>0:00 Intro <br>1:02 Episode begins <br>2:10 Background in oil <br>4:02 Pain points of clients <br>6:14 Roadblocks to building community <br>7:53 Ideal customer 12:06 Internal alignment <br>16:10 Apple and Lego <br>23:20 Focus and intent <br>29:52 Scaling and growth <br>34:50 Final advice on building community <br>39:30 Connect with Thought Bakery </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow Chae| <a href="https://twitter.com/chaeobrien_">Twitter </a>| <a href="https://www.linkedin.com/in/chaenara/">LinkedIn </a>| <a href="https://thought-bakery.com/">Thought Bakery</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>