How To Create The Right Video Experiences For Your Brand

<p>#video #brand #marketing</p> <p>With in-person audience connections on hold due to covid-19, #video is taking center stage.</p> <p>But which filming formats, conversational features, and delivery options work best for your audience and your goals?</p> <h2>Get clarity on the goals that drive your decision-making</h2> <p>At the start of any project, consider why you are choosing to connect and what you want that interaction to accomplish.</p> <h3>1. What is the primary goal for your #video to help your #brand achieve?</h3> <p><strong>Customer service:</strong> are you looking to distribute factual information or technical assistance to customers who have purchased your products?</p> <p><strong>#brand awareness:</strong> are you looking to generate initial interest in your #brand or increase awareness of its offerings, vision, and values?</p> <p><strong>Sales enablement:</strong> are you looking to generate demand and leads or to help your sales team generate revenue through your #video efforts?</p> <p><strong>Thought leadership:</strong> are you looking to promote your executives’ subject-matter expertise or generate new business partnerships and opportunities?</p> <h3>2. What level of participation are you looking to provide?</h3> <h3>3. What is your tolerance for</h3> <h3>Risk and desired level of control?</h3> <h3>4. What do you want viewers to do</h3> <h3>While they view the #video?</h3> <h3>What should they do after they’ve watched it?</h3> <h2>Establishing the foundation for the #video experience</h2> <p>You need to make two big decisions at the start of your #video creation process:</p> <p><strong>How will you capture the conversation?</strong></p> <p><strong>How will your audience interact with it?</strong></p> <p><strong>1.prerecorded –</strong> <strong>no direct audience participation:</strong> host your prerecorded #video on a #brand-owned and -operated media channel, such as your website or blog,</p> <p><strong>2.livestreaming – active participation:</strong> make it a fully participative experience