How Guillaume 'G' Cabane identifies growth opportunities for businesses

<p><strong>Key Points:</strong></p><ul> <li>How G makes winning a repeatable science (02:38)</li> <li>How G starts establishing opportunities for growth (04:10)</li> <li>My thoughts on maintaining 'scent' and keeping pre and post-click messaging consistent to drive conversions (07:19)</li> <li>How G works with a client, step-by-step (08:20)</li> <li>My thoughts on how drift managed to lead by introducing a new narrative (11:15)</li> <li>G's thoughts on category creation and how to stand out whilst avoiding a feature war (11:55)</li> <li>My thoughts on successfully creating new categories by adding 'must-have' features (17:05)</li> <li>G's thoughts on establishing the full extent of your theoretical customer base (18:00)</li> <li>My thoughts on choosing the ideal market segment from the pool of potential customers (19:50)</li> <li>How G uses data to work out who to target and how to effectively communicate with them effectively (20:55)</li> <li>My thoughts on brand-based differentiation (or lack of) between competitors (25:35)</li> <li>G on how to ensure a connection with your audience using brand ambassadors (28:10)</li> <li>G on how to build up an insight-based customer persona in order to differentiate your brand and offer the right solutions (30:40)</li> <li>Wrap-up (33.40)<p></p> </li> </ul><p><br><strong>Mentioned:</strong><br><a href="https://www.drift.com/">Drift</a><br><a href="https://segment.com/">Segment</a><br><a href="https://www.gorgias.com/">Gorgias</a><br><a href="https://www.gainsight.com/">Gainsight</a><br><a href="http://ww.g2.com">G2</a><br><a href="https://corp.owler.com/">Owler</a><br><a href="https://www.forrester.com/bold">Forrester Research</a><br><a href="https://www.gartner.co.uk/en">Gartner Research</a> <br></p><p><strong>My Links:</strong><br><a href="https://twitter.com/peeplaja">Twitter</a><br><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a><br><a href="https://peeplaja.com/">Website</a><br><a href="https://wynter.com/">Wynter</a><br><a href="https://speero.com/