How Enterprises Can Survive Economic Downturn. Shelly Bardai. Mohan Gulati. IBM, TheoremOne.

<p><strong>About Shelly Bardai</strong><br>Shelly Bardai is an Associate Partner at IBM Consulting and the Customer Transformation lead for Western Canada within IBM iX. She is based in Vancouver, Canada, and works with Enterprise clients in Energy, Mining, Retail, and Public Sectors. Prior to joining IBM, she spent five years at KPMG, leading their Innovation practice and Innovation Centre in Vancouver. Shelly is passionate about supporting women in tech and is a mentor for ICTC’s Ambassador Program, which aims to support women in leadership positions and promote gender equity within the digital economy. </p><p><strong>About Mohan Gulati</strong><br>Mohan Gulati is a Program Director at TheoremOne. His strategies for product creation are on every major digital platform: web, native apps, mobile web, and wearables. His international career path allowed him to develop expertise in technology, product management, user experience, design, and agile software development. </p><p><strong>SHOW NOTES:</strong><br>0:00 | Who is Shelly Bardai and Mohan Gulati<br>2:20 | How to make sense of what is happening in the market and survive<br>7:33 | How to compile your vision, strategies, and comms plans in a downturn <br>13:14 | Where to double your efforts on your innovation and product teams  <br>23:46 | Focusing on the core of your business VS innovation and R&amp;D investments <br>28:39 | How to prioritize the budget per the business objectives to achieve <br>36:52 | Structuring functional innovation teams to maximize opportunities for growth <br>39:04 | Organizing your strategies around long-term and short-term horizon opportunities<br>43:33 | Trends in the finance insurance space <br>46:21 | Trends in the public and energy sector<br>51:22 | Wrap-up<br> <br><strong>QUOTES:</strong><br>“You’ve to look into the past to understand where you’re going to go in the future; having a vision that is tied to a strategy with clear focus areas is critical to get through an economic downturn.” [4:49]<br> <br>“Don’t box yourself