How do your prospects describe their relationship with you? with Dan Lappin and Kiley Schmitz

<p data-pm-slice="1 1 []">Don’t count on prospects to perceive your relationship the same way you do. Every time you enter a prospect conversation looking for signs of approval or the chance to prove your expertise, find pain, or get a commitment on next steps – you're pushing a sales experience. Even if the prospect likes you, it doesn’t necessarily mean they trust you. In this episode, learn two simple conversation approaches to help you develop a prospect relationship based on trust and competitive advantage.</p>