How Building Revenue Teams Can Bring Together Marketing and Sales with Nicole Klemp of 6sense

<p>Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate. </p><p>0:00 Intro <br>1:10 Conversation with Nicole <br>4:56 Aligning Revenue and Marketing teams <br>8:56 Measuring Content Marketing success <br>13:35 Celebrating wins <br>14:12 Bad B2B experiences <br>19:40 Evolving marketing industry <br>22:24 Video content <br>27:42 Advice to content marketers <br>29:51 Outro </p><p>BOOK: <a href="https://www.amazon.com/dp/B089GZ11V7?ref_=6sense">No Forms. No Spam. No Cold Calls.: The next generation of account-based sales and marketing </a></p><p>Get our newsletter and sign up to be on our <a href="https://www.meetfathom.com/sign-up">waitlist</a>!</p><p>Nicole: |<a href="https://twitter.com/nicoleklemp">Twitter </a>| <a href="https://www.linkedin.com/in/nicoleklemp/">LinkedIn </a>| <a href="https://6sense.com/">6sense</a> <br>Follow Fathom:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a></p>