Growing your business internationally with business messaging, with the CEO of Messente, Uku Tomikas (Estonia)

<p><a href="https://www.linkedin.com/in/ukutomikas/">Uku Tomikas</a>, CEO of Messente, spoke to <a href="https://www.linkedin.com/in/rudolf-falat/">Rudolf Falat</a>, founder of the <a href="https://www.voiceoffintech.com/">Voice of FinTech</a> podcast, about expanding your business abroad and leveraging the power of business messaging.</p><p>Here is what they covered:</p><ul> <li>Uku's backstory</li> <li>Click-through rate on e-mails vs. SMS or messaging apps - which is better?</li> <li>How do you solve this problem? What is your unique selling point? </li> <li>Why is a business messaging solution like Messente different from Whatsapp?</li> <li>What’s the compliance angle that you need to bear in mind?</li> <li>Who are your key clients? </li> <li>Fraudsters are improving each year. What are the latest attacks related to messaging, and how to protect against them?</li> <li>What’s your technology angle, or do you have more brilliant engineers than other players?</li> <li>Can you tell us some of your new market launch success stories? How to go about it?</li> <li>Favorite business books: <a href="https://www.amazon.com/Thinking-Fast-and-Slow-audiobook/dp/B005Z9GAJG">Thinking, Fast and Slow</a> by Daniel Kahnemann and <a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221/">Measure What Matters</a> by John Doerr</li> <li>The best way to reach out is signup@messente.com or the <a href="https://messente.com/">Messente website</a> </li> </ul><p><br></p>