Get Your Agency To the Next Level By Focusing on Who, Not How

<p>Do you know the importance of focusing on the who, rather than the how, to get your agency to the next level? Dallin Cottle had a degree in political science and was heading to law school when he started working at an agency and discovered a knack and passion for advertising. He quickly felt that he couldn't continue to grow at that company and decided to branch out and start his own business, <a href="https://www.roarmedia.io/" target="_blank" rel= "noopener">Roar Media</a>. Now, after scaling his agency and getting through the many difficulties that COVID brought for business owners, he sat down with Jason to talk about how he got his first clients, how getting his agency to the next level meant focusing on the who, rather than the how, and how he realized when it was time to start transitioning from his role of agency owner to being a CEO.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Making the first $100,000 from unqualified leads.</strong> Coming from many years in the agency world, Dallin already had some contacts and an idea on how to <a href= "https://jasonswenk.com/first-few-clients/" target="_blank" rel= "noopener">get his first clients</a>. He reached out to some of his connections in local agencies and asked if they could refer some unqualified leads. “There’s a lot of them and they were just throwing them out like garbage,” he recalls. And that’s how he got the first clients for start building his agency and made his first $100,000 from calling up leads that nobody wanted.</li> <li><strong>Focusing on the who, rather that the how.</strong> When building and starting to grow an agency, many people focus on how to get to the next level and start to work more and more. Dallin believes that the more you learn, the more you’ll realize that you have no idea what you’re doing. “This is a pivotal moment for any agency owner,” he says. It is at that point when you have to look around and realize where the business is at and where you are going and you have to <a href="https://jasonswenk.com/next-level-te