Geoffrey Moore - Building Gorilla Businesses - [Invest Like the Best, EP. 261]

<p><span style="font-weight: 400;">My guest today is the renowned tech author, consultant, and venture partner at Wildcat Ventures,</span> <a href= "https://twitter.com/geoffreyamoore"><span style= "font-weight: 400;">Geoffrey Moore</span></a><span style= "font-weight: 400;">. Geoffrey has spent his career focused on the dynamics surrounding disruptive innovations and his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets.</span></p> <p> </p> <p><span style="font-weight: 400;">This discussion is a masterclass on business strategy. We start with Geoffrey’s more recent work on category-defining businesses, break down his life cycle of adoption framework, and close with the ways messaging should change as a company evolves. Please enjoy this great discussion with Geoffrey Moore.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/88229579/moore-building-gorilla-businesses"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "http://canalyst.com/candas/?utm_source=iltb_show_notes&utm_medium=sponsored_content&utm_campaign=Candas&utm_term=jan_27_22&utm_content=iltb_jan_candas"> <strong>Canalyst</strong></a><strong>. Canalyst is the leading destination for public company data and analysis. If you're a professional equity investor and haven't talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at</strong> <a href= "http://canalyst.com/Patrick"><strong>canalyst.com/Patrick</strong></a><strong>. </strong></p> <p><br /> <br /></p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "https://hallcapital.com/"><strong>Hall Capital Partners</strong></a><strong>. Hall Cap