Full DD on Jumia Stock | JMIA Stock Analysis

<p>Jumia. The one and only Amazon of Africa. Is JMIA stock still a buy today? This African e-commerce company connects sellers with consumers, and enables the shipment &amp; delivery of packages from sellers to consumers. The company also owns a payment service division called JumiaPay, which facilitates transactions between people and businesses. Last time I made a video on this company, I highlighted some temporary sluggish fundamentals. My conclusions were that things were improving, but a slower pace than I would have hoped for. As you’ll see from today, it’s a similar story with this quarter’s earnings.</p> <p>Although their most recent quarter’s results missed the mark, there have been notable improvements in the financials of this company. For a bit of context, Jumia had a rough 2020 and experienced some significant revenue declines within certain quarters. On that front, last quarter, revenue was up Year over Year by 4.6%. Gross profit increased at a similar rate to revenues, by 4.4% YOY to around 26.8 million dollars, with gross profit margins reaching 66.7%. Additionally the number of e commerce orders increased by 13% year over year, reaching their fastest growth rate in the past 5 quarters. Active customers also increased by 3% during the quarter. JumiaPay Transactions increased by 12% which was the fastest transactions growth rate of the past 4 quarters due to accelerating volume growth in the food delivery category in particular. Overall, the company is experiencing a slower growth rate than I personally would have preferred to see. But still, growth is growth.</p> <p>In 2020, Jumia introduced <strong>JumiaPay and JumiaGames</strong>. This year, they launched a new segment focusing on providing&nbsp;shipping &amp; delivery services for corporate clients &amp; small businesses directly. With their expertise, Jumia is uniquely positioned within the African market to provide services to business clients. With they newly launched logistics-as-a-service, they experienced very strong momentum with a recor