From the Archives | The long game of licensing & surface pattern design with Jeanetta Gonzales

<p class="" data-pm-slice="1 1 []">This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes.</p> <p><span style="font-weight: 400;">Today we have a great episode in store for you with guest</span> <a href= "https://www.jeanettagonzales.com/"><span style= "font-weight: 400;">Jeanetta Gonzales</span></a><span style= "font-weight: 400;">, a Los Angeles-based graphic designer, and illustrator. Jeanetta began her career as a graphic designer working for corporate companies such as WedMD, Mattel and The Disney Store. She later parlayed her digital and fine art skills into surface design working as a textile designer and style guide designer for consumer products and creating illustrations and art that she licenses to manufacturers for products sold online and in major retail stores. On top of all of this, Jeanetta also runs her own online store where she sells her art on print items, mugs, fabric, home decor items and more.</span></p> <p><span style="font-weight: 400;">On today’s episode, Jeanetta shares her experience with licensing and tells us why you have to be in it for the long game. We talk about why relationships are so important in business, why it’s necessary to create art and products with a unique point of view, and her goal to spread joy through a variety of creative means. </span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE: </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Common misconceptions that creative entrepreneurs have about licensing their work</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Tips for people that are putting together their portfolio</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Jeanetta defines her artistic style and keeps it original</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of experimenting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Wha