From Apple to DeFi: Design Thinking in Crypto - Ian Lee, IDEO CoLab, Ep. 111

<p>IDEO is a design studio known for designing the Apple mouse and championing design thinking in Silicon Valley in the 90s. Today, IDEO <span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> CoLab invests and helps DeFi projects find product market fit. Managing Director Ian Lee (@ianjohnlee) joins me in discussing:</span></p> <ul> <li>Finding product-market fit for Layer 1s and DeFi</li> <li>How design thinking benefits founders in crypto</li> <li>How IDEO works with DeFi startups</li> </ul> <p>Host: Jason Choi (@MrJasonChoi). If you enjoyed the show, consider tipping! This show is not financial advice; show host and guest may hold some of the assets discussed.</p> <ul> <li>BTC: 3EFSLnPpme6Lo6DynN1bVV9owooueFvEmJ</li> <li>ETH: 0xdec40AA30B9C562aB4b839529BfC290C1B5Da61E</li> </ul> <p> ******</p> <p>Resources:</p> <ul> <li><a href= "https://nexo.io/?utm_source=btcmedia&utm_medium=fixed&utm_campaign=btcmedia_podcast_jun20&utm_term=podcast&utm_content=general" target="_blank" rel="noopener">Borrow and lend crypto at market-beating rates: <u><strong>Nexo.io</strong></u></a></li> <li>Subscribe to my essays here: <a href= "http://blockcrunch.libsyn.com/jasonchoi.substack.com">jasonchoi.substack.com</a></li> </ul> <p> ******</p> <p>Musical credits:</p> <p>Transition track: "BHANGER" by Phortissimo. Used with permission</p> <p>Outro track: "LEMMiNO - Infinity [Chill]" is released under a Creative Commons license (BY-SA) 4.0 Music provided by BreakingCopyright: <a href= "https://www.youtube.com/watch?v=uweorwa3q34">https://youtu.be/uweorwa3q34</a></p> <p><em>Disclaimer: Jason Choi is an investor at Spartan Capital, the hedge fund arm of The Spartan Group. All opinions expressed by Jason and podcast guests are solely their own opinions and do not reflect the opinion of The Spartan Group and any of its subsidiaries and personnel. This podcast is for information purposes only and should not be relied upon as a basis for invest