FoA 245: Agtech Product Strategy with Climate Corp Chief Product Officer Ranjeeta Singh

<p><span style="font-weight: 400;">Today’s show connects back to episode 241 with Craig Rupp of Sabanto, where we talked about, among many other things, how the Climate Corp has been able to become a central data collection platform on so many large scale farms.  Ranjeeta Singh, the Chief Product Officer of The Climate Corp joins us to further explore data ownership, product strategy and design thinking. Ranjeeta was hired last year to drive the product strategy and roadmap for Climate’s digital farming solutions. She has more than two decades of background in hardware and software at the intersection of IoT, AI and data science with companies like Intel and Teradata. She holds five patents at Intel, and multiple publications. She is also the recipient of the “Top 50 under 50 most powerful women in technology”. Her perspective as someone coming from a career in tech to now a career in agtech is something I found interesting and insightful. </span></p> <p> </p> <p><strong><em>“People only think of Climate as a Fieldview platform...I have talked about the three lines of business. We talk about software as a service which is a Fieldview platform, data as a service which is the actual platform and how you organize and store data...and then we have professional services where you’re more focused on tailored solutions.” - Ranjeeta Singh</em></strong></p> <p> </p> <p><span style="font-weight: 400;">Ranjeeta highlights design thinking principles in developing new products whereby you focus on customer pain points and design solutions with a go-to market approach.</span></p> <p><span style="font-weight: 400;">“Product really helps you define the business case and the requirements so it helps define why you’re doing something before you get into the what and the how.” Data as a service is a hot topic now among producers including what happens after the data is collected and analyzed. “The concern has always been about what constitutes proper notice to the consumers that the data is being collected and the privacy of that d