Fatima Zaidi: Founder of Quill Inc. and Co-Host

<p>Fatima Zaidi is the Founder and CEO at<a href="http://www.quillpodcasting.com/" rel="noopener noreferrer" target="_blank">&nbsp;Quill Inc.</a>, an award-winning production agency specializing in corporate audio, and<a href="http://www.cohostpodcasting.com/" rel="noopener noreferrer" target="_blank">&nbsp;CoHost</a>, a podcast growth and analytics tool.&nbsp;</p><p>In this episode you'll hear Fatima talk about what goes into creating successful and listenable podcasts, how she fell into the tech industry, and the opportunity that presented itself in podcasting. We also discussed why her company created Co-Host which is a podcast&nbsp;analytics and audience insights platform built for brands, and why attribution is a good thing. We also spoke about which metrics are important and share some tips about podcast promotion. Also why podcast ratings and reviews help, (it's not the algorithm) and why Zoom is a horrible place to record your podcast.</p><p>Finally, who pulled the fire alarm at Podcast Movement?</p><p><a href="https://otter.ai/u/18RExa7zUxa7lNyyq6Q6vyWHx30?utm_source=copy_url" rel="noopener noreferrer" target="_blank">A Transcription of this episode is available here. </a></p><p><u>This show is made possible every week by contributors like:</u></p><p><a href="https://www.blurve-demo.com/" rel="noopener noreferrer" target="_blank">Blurve: A great way to help you prep your Show.</a></p><p><a href="https://www.nlogic.ca/en/" rel="noopener noreferrer" target="_blank">NLogic: TV &amp; radio advertising and audience data solutions</a></p><p><a href="http://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a>&nbsp;- Licensed Music for your radio station or podcast production company.</p><p><br></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy