Essential Marketing & Branding Advice For Artists w/Princess Etch

<p>We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.</p> <p>Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.</p> <p><strong>How to connect with Jane…</strong></p> <p>Website: <a href="http://princessetch.com/" target="_blank"><u>princessetch.com</u></a></p> <p>TikTok: <a href="https://www.tiktok.com/@princessetch" target="_blank"><u>https://www.tiktok.com/@princessetch</u></a></p> <p>YouTube:<u> </u><a href="https://www.youtube.com/c/Princessetch" target="_blank"><u>https://www.youtube.com/c/Princessetch</u></a></p> <p>IG: <a href="https://www.instagram.com/princessetch/" target="_blank"><u>https://www.instagram.com/princessetch/</u></a></p> <p><strong>Key points in this episode…</strong></p> <ul> <li>Meet Jane Labowitch aka Princess Etch.</li> <li>Meg’s sparkly moment of the week.</li> <li>Lauren’s sparkly moment.</li> <li>Jane’s sparkly moment.</li> <li>Introducing a new segment: Speak your mind</li> <li>Jane’s business building journey.</li> <li>Competitors in the Etch A Sketch niche and what differentiates Princess Etch from them.</li> <li>Importance of branding to Jane’s business.</li> <li>Origin of the name, “Princess Etch”.</li> <li>Jane’s pivot from working with a particular type of audience to working with a different, more corporate audience.</li> <li>How TikTok has helped Jane grow her business and how it helped her pay off her student loan totalling $13,484.58 in just 30 day