Episode #166: Nestlé USA Esports, Hot Pockets, Gaming Influencers, Brand Gaming Strategy

In this episode with special guest Bryan Waddell (Head of Creators, Gaming, and Esports at Nestlé USA), we discuss Nestlé USA's gaming and esports strategy, how the brands under Nestlé think about their target market and gamers, successful activations and influencer partnerships with Hot Pockets, best practices and learnings for other brands looking to reach the gaming audience, and so much more!