Episode 147: Realizing the Value of your IP Assets with Mitch Axelrod

<p><i><strong>For Episode 147 of the Wealth On Any Income Podcast, Rennie is joined by Mitch Axelrod. Mitch is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall St. Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, executive briefings, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, intellectual property, and life skills.</strong></i></p><p>Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame, and Harvard. He has helped his clients generate $3 billion of revenue.</p><p><i><strong>Do you know the value of your intellect and IP (intellectual property)?</strong></i></p><p><strong>In this episode, Rennie and Mitch cover:</strong></p><p>02:20 How Mitch’s experience as a 16-year-old helped him to create his life’s mantra that still serves him today.</p><p>03:58 Mitch gives away 10% of his time each year and has helped hundreds of others – he believes that time is irreplaceable and extremely valuable.</p><p>05:16 Simplicity is the ultimate sophistication, and how Mitch likes to reduce things to an elemental level.</p><p>06:01 The two target markets that Mitch works with and how he helps them to generate millions of dollars.</p><p>07:39 An example of how Mitch threw away the box to sell a chapter of his book for the same value as his whole book.</p><p>09:21 Mitch shares with us his biggest business failure and how that led him to embrace doing what he loved.</p><p>10:44 The lesson Mitch learned from that is to not be wedded to your ideas – that the way you think something should be may be limiting you to have peripheral vision as well.</p><p>12:51<strong> </strong>How to get in touch with Mitch. You can get his video <i>The New Game of Selling & Service</i> by visiting <a href="http://www.thenewgameofselling.com" target="_blank"><strong>http://www.thenewgameofselling.com</strong></a>or learn to sell, rent and license your IP with his video <i>The New Game of IP</i> visi