Episode 054 - How to Become a Real Estate Social Media Rockstar

<span style="font-weight: 400;">Social media is one of the best ways to reach out to potential clients but learning how to use it effectively can be a challenge. This week our guest Chelsea Peitz is here to show us the light about what we all can do to be more effective with our profiles and our posts. She is a grand master of using social media to market your brand and business, and she was gracious enough to come to the OTB studios and share with us some great tips and tricks for building an effective social media strategy.</span> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Plain and simple, one of the biggest reasons holding people back from using social media is fear. We don’t think we’re interesting enough, or that the content we come up with is not good enough. Chelsea is here to say that it’s not about getting likes, it’s about getting yourself out there, so if anxiety has you frozen find a way around it.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">“I personally love (Instagram) stories because there's no metrics, and for somebody who has content anxiety, I don't have to worry about looking at likes or people aren't going to see the posts. I like that there's no metrics because it reduces the stress, I don't have to think of hashtags, or copy, or editing, maybe slight little edits here and there, but it's fast. But it's supposed to feel unedited.” - Chelsea</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Why is this relevant? She goes on to explain:</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">“The fact is that the majority of stories are ‘face to camera.’ So, as we're seeing your face again and again, we're sort of in this exclusive behind the scenes club, and we're hardwired to love other people's faces. …But we just start to have this like know, trust, relatability, familiarity. It really deepens and accelerates the trust