Ep 33 | The Cost of Data Acquisition with Marie Hense, Data & Product Strategy Director at Lumina Intelligence

In Episode 33 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Marie Hense, Data & Product Strategy Director at Lumina Intelligence where they discuss what needs to be considered when acquiring data, which includes: The importance of providing the right data, in the right format for every kind of data user The importance of using data to contextualise your own data Why it’s imperative to think about how you’ll integrate external data Whether purchasing data will be worth the investment How many organisations often purchase the same data sets over and over again Why having good Data Management makes your investment go further How silo’s within an organisation can increase the money that’s spent on data acquisition Why organisations spend money on acquiring data even though they’ve already got it internally The relationship between wastage, investment and data management What you need to understand to make sure your data gets used properly How the format of data has implications on usage and storage