Ep 205. Katy Milkman: The Science of How to Change

<p>Katy Milkman is an award-winning behavioral scientist and the James G. Dinan Professor at The Wharton School of the University of Pennsylvania. She hosts Charles Schwab’s popular behavioral economics <a href="https://www.schwab.com/resource-center/insights/podcast" rel="noopener noreferrer" target="_blank">podcast Choiceology </a>and is the co-founder and co-director of <a href="https://bcfg.wharton.upenn.edu/" rel="noopener noreferrer" target="_blank">The Behavior Change for Good Initiative</a>, a research center at the University of Pennsylvania with the mission of advancing the science of lasting behavior change.&nbsp; This work is being chronicled by <a href="https://freakonomics.com/archive/" rel="noopener noreferrer" target="_blank">Freakonomics Radio</a>. Katy&nbsp; has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar.&nbsp;</p><br><p>In this episode, Stew talks with Katy about her new book, <a href="https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X/ref=sr_1_2?crid=2P1YQ50B1OQH1&amp;dchild=1&amp;keywords=katy+milkman+how+to+change&amp;qid=1619537012&amp;sprefix=katy+milkman%2Caps%2C152&amp;sr=8-2" rel="noopener noreferrer" target="_blank"><em>How to Change: The Science of Getting from Where You Are to Where You Want to Be</em></a>. Katy shares her very practical advice about how to craft a way to get things done that is tailored to your own particular stumbling blocks whether it is failure to launch, impulsivity, procrastination, forgetfulness, laziness, lack of self-confidence, or a desire to conform to expectations. Katy describes some of her book’s evidence-based strategies for overcoming these obstacles to change -- strategies such as temptation-bundling, commitment devices, and cues -- and when and how to use them to increase your chances of successfully implementing change in your life.&nbsp;&nbsp;</p><br><p>Here then, is an invitation