Ep. 196 Viral Video Fuels Overnight Funding Success || Emma Rose Cohen, Founder & CEO of Final

Emma Rose is the Founder and CEO of Final (formerly Final Straw) who started her career educating consumers about single-use plastic entering oceans. After attending Harvard's Extension School, she arrived on the idea to harness the plastic straw movement by creating a product that intends to be everyone's only straw. Her viral marketing video lead to a Kickstarter campaign that raised over $1.8 million. What responsibilities and lessons come with this funding? View upcoming interviews: https://www.crowdcast.io/realleaderspodcast