Ep 067: Sink or Swim with Jennifer Weisman

Jennifer Berk Weismann started her swimwear business in a male dominated world despite being told she wasn’t going to make it. Not only did she succeed, she attained everything she wanted to in the first month of business. During the pandemic, more time was freed up, giving her more perspective to get inspired to start writing. Jennifer shares her story of an accident that caused severe injuries, from PTSD to a brain injury, which led her to evaluating what she really wanted and what it was going to look like moving forward. About the Guest: Jennifer Berk Weisman is the owner of Just Bones Boardwear, a swim apparel company featuring her patented adjustable waist design. She never set out to build a fashion empire, but Jennifer realized there was a void in the market for boys boardshorts during a frustrating shopping excursion.   A creative problem-solver, she designed innovative boardshorts that offered the “perfect fit” for boys in-between sizes who didn’t fit traditional fixed-waist boardshorts. Soon after, the brand expanded to include swimwear for toddlers, men, and women. A standout in the swimwear industry, Just Bones Boardwear’s adjustable waist technology won Jennifer two patents and TasteTV’s Best Swimwear of 2016 Award for special functionality. Just Bones Boardwear has been featured in ELLE, InStyle, Vogue, and Fashion Week Online, as well as other major press. Jennifer’s boardshorts were worn throughout Ghost Shark, an original Syfy movie which premiered in 2013 during Shark Week. Jennifer lives in Arizona with her husband, sons, and dogs. She enjoys the outdoors, yoga, photography, volunteer work, and gourmet cooking. Learn more at http://www.jenniferberkweisman.com (www.jenniferberkweisman.com).   https://www.instagram.com/justbonesbw/?hl=en (https://www.instagram.com/justbonesbw/?hl=en https://www.facebook.com/justbonesboardwear/ ) https://justbonesboardwear.com/ (https://justbonesboardwear.com/ ) https://justbonesboardwear.com/ (https://www.linkedin.com/in/jennifer-b