Election Ads 2020 - Political Advertising Exposed - Trump & Biden

<p>This action-packed episode is brought to you by the performance marketing experts at Voy Media.<br> <strong>Youtube Video: </strong><a href="https://youtu.be/euqPMGPAfyA"><strong>https://youtu.be/euqPMGPAfyA</strong></a></p> <p><a href="https://voymedia.com/">https://voymedia.com/</a></p> <p><a href="https://twitter.com/danest/">https://twitter.com/danest/</a></p> <p><a href="https://www.linkedin.com/in/urrutia/">https://www.linkedin.com/in/urrutia/</a></p> <p>2020 Election Facebook Ads</p> <p>Owned Traffic vs. Paid Traffic</p> <p>Owned Traffic vs. Paid Traffic: Owned</p> <p>Free</p> <p>Direct</p> <p>Qualified</p> <p>Takes Time to Develop</p> <p>Harder to Scale</p> <p>Owned Traffic vs. Paid Traffic: Paid</p> <p>Costs a Lot</p> <p>More Persuasion Required</p> <p>More Regulated</p> <p>Easier to Scale</p> <p>Fast<br> </p> <p>Ad Creatives</p> <p>Emotional Ad Copy (Trump)</p> <p>Storytelling Ad Copy (Biden)</p> <p>Issue-Based Angles (Biden)</p> <p>Fear Appeals (Both)</p> <p>Testimonials (Both)</p> <p>Testing Tons of Variety (Both)</p> <p><br> Funnels</p> <p>Mobile Optimized LP</p> <p>Less-is-More</p> <p>Emotional appeals in copy</p> <p>Exit Intent Pop-ups</p> <p>Post-Signup Upsell Funnels</p> <p><br></p> --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message