Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"

<p><strong>Topics Discussed and Key Points:</strong></p><p>●      Working in the APAC market</p><p>●      The differences between UI, UX, and CX</p><p>●      What is “product-market fit” and how do you know if you’ve achieved it?</p><p>●      Why neglecting to build the right local team is one of the biggest mistakes a foreign company can make</p><p>●      Tools that Kaizor uses to collect and interpret data for clients</p><p>●      Defining the “fractional” C-suite executive</p><p>●      Elaine speaks on her seven-step methodology to creating products and services that successfully cross cultural barriers between the East and the West</p><p><strong> </strong></p><p><strong>Episode Summary:</strong></p><p>Today on The Negotiation, we speak with Elaine Ann, Founder and Fractional Chief Xperience Officer for Tech Startups at Kaizor Innovation, a consultancy that helps companies research, strategize and design new product/services innovation for the China market.</p><p>Elaine is the author of the book <a href="https://www.elaine-ann.com/xperienceinnovation"><em>Xperience Innovation</em></a>, in which she details a seven-step innovation methodology to guide foreign companies in creating products and services that translate well in the China market.</p><p>From 2006-2020, Elaine was the organizer for IxDA Hong Kong. Since January 2021, she has organized events for the Vancouver chapter. The nonprofit aims to advance the discipline of Interaction Design through a series of international events that bring together members of the IxD community. Today, IxDA has over 100,000 members and over 200 local groups around the world.</p><p>Elaine speaks on how she helps her clients home in on product-market fit, which includes a good amount of cross-cultural translation, whether the company in question is in the F&amp;B or health &amp; wellness space.</p><p>Without understanding differences in the market, a company will not be able to design, much less sell, a product that fits that market. Elaine explains how important th