E193. Audio Brand, Why You Need It & Who Has It, Ben Williams Founder of Brand Out Loud

<div class="ql-block" data-block-id= "block-adec5138-ba79-428a-97cc-7abbf6915507">Today we have a special guest on. You will recognize his voice as you’ve heard it in almost every episode. Yes, today I’m sitting down with Ben Williams of Brand Out Loud Design- the very expert who helped produce the PivotMe podcast! </div> <div class="ql-block" data-block-id= "block-adec5138-ba79-428a-97cc-7abbf6915507"> </div> <div class="ql-block" data-block-id= "block-9e4f8309-2a24-4791-8639-cc10a1f31006">Ben started out as a songwriter, music producer, and performing artist, who also worked in the brand events business, helping out  XBOX, Red Bull, Paul McCartney, and Will Smith create amazing on-street performances.</div> <div class="ql-block" data-block-id= "block-9e4f8309-2a24-4791-8639-cc10a1f31006"> </div> <div class="ql-block" data-block-id= "block-bc1e77bd-6361-489d-99e4-0922a140d403">Today Ben is the Founder and Creative Director of Brand Out Loud Design (or BOLD for short) an audio branding agency that brings together SONIC DESIGN and BRAND STRATEGY. </div> <div class="ql-block" data-block-id= "block-0a41a5d5-705a-4870-9559-0510b44f9810"> </div> <div class="ql-block" data-block-id= "block-46c0beca-e0ba-4c14-8d65-6b188720c6e6">If you are wondering what an audio brand is– we were too originally. And then we realized- they are all around us. </div> <div class="ql-block" data-block-id= "block-f016eb52-3fa2-4d5c-8f17-eb23ca8cbd0e">Ben translates your brand to audio that resonates with your listener, and creates a connection so strong - they'll know you with their eyes closed. </div> <div class="ql-block" data-block-id= "block-f016eb52-3fa2-4d5c-8f17-eb23ca8cbd0e"> </div> <div class="ql-block" data-block-id= "block-f016eb52-3fa2-4d5c-8f17-eb23ca8cbd0e">Connect with Ben: <a href= "https://www.brandoutlouddesign.com/">https://www.brandoutlouddesign.com/</a></div> <div class="ql-block" data-block-id= "block-f016eb52-3fa2-4d5c-8f17-eb23ca8cbd0e"> </div> <div class="ql-block" data-block-id= "block-f016eb52-3fa2-4d5c-8f17-eb23ca8