E121: Talking ’Quiz Commerce’ for Ultimate eCommerce CX & Personalisation w/ Tom Coburn, Jebbit - At the Coalface Podcast - 10 March 2022

<ul><li>Tom Coburn is the Co-Founder & CEO of Jebbit - <a href='https://www.jebbit.com/'>https://www.jebbit.com</a></li> <li>Jebbit is a 'Quiz Commerce' SaaS platform for eCommerce</li> <li>Jebbit allows merchants to create interactive quizzes and gamification experiences that gather zero/first party customer product preference data to create a hyper personalised, guided shopping experience</li> <li>Jebbit allows merchants to recommend the right products, to the right customers, at the right time, in the moment based on product preferences the customer provides in real time</li> <li>In this episode, Jason and Tom discuss how and why merchants can and should gather detailed customer preference data in a fun, customer friendly way and then use that data to personalise the customer journey now and into the future</li> </ul>