Designing Brand Experience + Commercial Design for Good with Jos Harrison — DT101 E94

<p><span style="font-weight: 400;">Jos Harrison is the global head of brand experience and design at Reckitt. We talk about brand experience design and commercial design for good.</span></p> <p><strong>Listen to learn about:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Brand building</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Finding ways for companies to do good in a way that builds brand</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;"> </span><span style= "font-weight: 400;">Learning design</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Omnichannel communication and its effect on brand building</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Design’s role in creating a better future </span></li> </ul> <p><strong>Our Guest</strong></p> <p><span style="font-weight: 400;">Jos is obsessed with bringing brands closer to people — in all the ways (big and small) that improve lives, making people happier and healthier.</span></p> <p><span style="font-weight: 400;">Jos designs experiences for people, communities and societies — never for 'consumers' — and in doing so, he tries to fulfill my responsibility to our planet: protecting and nurturing it in any way I can.</span><span style= "font-weight: 400;"> </span></p> <p><strong>Show Highlights</strong></p> <p><span style="font-weight: 400;">[01:04] Jos talks about Reckitt, building toolkits and frameworks, and the clients they work with.</span></p> <p><span style="font-weight: 400;">[03:01] Jos’ early background as an industrial and product designer.</span></p> <p><span style="font-weight: 400;">[03:21] A stint in marketing and commercial interior design.</span></p> <p><span style="font-weight: 400;">[03:50] Moving into branding, working at Cadbury Schweppes, and experience marketing.</span></p> <p><span style="font-weight: 400;">[05:14] Starting at