![Daily blog (audio): It's easy to get shiny object syndrome [Like a blackbird]](https://pbcdn.aoneroom.com/image/2025/10/19/a62599986702dac5cef16bbb79cf2477.jpg)
Daily blog (audio): It's easy to get shiny object syndrome [Like a blackbird]
Brenda Mackenzie 🇨🇮
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<p>It's easy to get shiny object syndrome [Like a blackbird]</p> <p><br> <br> We're on a mission to help one million people RISE by 2030 - join the movement at <a href="http://www.myrise.co.uk/" rel="nofollow" target="_blank">www.myrise.co.uk</a></p> <p><br></p> <p>One thing I am sometimes guilty of on the coaching programmes I’m part of (see the last four blogs if you’ve been living under a rock!) is………….</p> <p>Getting distracted with exciting new stuff.</p> <p>I see someone else is using a specific bit of software, a new form of social media or a different approach to coaching………..</p> <p>And I think “Oooohhh – that look interesting”.</p> <p>And can, sometimes, get pulled away from the key stuff I should be doing.</p> <p>Only to realise a few days, weeks or months later that I haven’t been doing some of the basics whilst getting distracted by stuff I find more exciting.</p> <p>Again, we’ve all be there.</p> <p>Tempted by the shiny new object.</p> <p>It looks better and more exciting than what we’re doing right now.</p> <p>Sometimes it is.</p> <p>Often it’s not.</p> <p>It’s different at best.</p> <p>Often less good.</p> <p>We just got all excited because it was new.</p> <p>Like we can with our health and fitness approaches.</p> <p>We see a new diet or some new facility or programme opens up………..</p> <p>Our friend loses some weight, tells us how they’ve done it and it’s something we haven’t tried yet……………</p> <p>So we jump from what we were doing before to this.</p> <p>Initially excited.</p> <p>Until that wears off.</p> <p>And we, possibly, do the same again a few months later with something else.</p> <p>Looking back after a while and realising that, if we’d have just carried on with what was working, we’d have got further in that time.</p> <p>Whilst our retention is good for the industry, people do that with us.</p> <p>Do a couple of months.</p> <p>Then jump to somewhere else.</p> <p>Then somewhere else.</p> <p>And so on.</p> <p>Often ending up back here as it was actually the thing that worked best for them.</
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Daily blog (audio): It's easy to get shiny object syndrome [Like a blackbird]
Brenda Mackenzie 🇨🇮