Customer-Focused Revenue Growth with Sri Ayyeppen of Argano

<p><a href="https://www.linkedin.com/in/sriayyeppen">Sri Ayyeppen</a>, CRO at <a href="https://argano.com/">Argano</a> shares his vision of facilitating the age of digital customization for customers across multiple industries on today’s podcast. </p><p>Ayyeppen describes today’s business landscape as customers wanting the simplest solution on the side facing them. This necessitates a complex back-end that contains infinite loops of customer journeys. His company helps provide the expertise to solve the complexities behind that.</p><p>Several elements are needed for this. Hiring the right people is the first thing that comes to mind for Ayyeppen. Reflecting culture-fit as much as skill-fit, he hires people who enjoy solving complicated problems.</p><p>The next element is being able to understand the customer’s products and their business. Understanding their business problems more than they do is vital. This positions you as a trusted advisor, which brings immense value to your customer.</p><p>Ayyeppen views revenue growth holistically. Keeping the focus on customers sustains the revenue through long-term relationships and expanded value. This allows you to expand your capabilities and sell to more customers as well. </p><p>Ayyeppen also shares his vision of a future post-pandemic business world. He thinks that flexibility is now a business necessity. Companies will need to prepare agile systems and processes. Helping provide expertise to accomplish this will be imperative.</p><p>Business leaders looking at maximizing their revenue and focusing on their customers will gain a lot from Ayyeppen’s insightful comments.</p><ul><li>LinkedIn - <a href="https://www.linkedin.com/in/sriayyeppen/">https://www.linkedin.com/in/sriayyeppen/</a></li><li>Twitter - <a href="https://twitter.com/SriAyyeppen">https://twitter.com/SriAyyeppen</a></li></ul><p>This episode is brought to you by Content Allies.</p><p>Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through