Copywriting for Tour Operators Clinic. We review 3 Tour Operator Websites (117)

<p>We run the rule over 3 Tour Operator websites with suggestions on how to improve copy in our first ever copywriting for tour operators clinic.<br /> <br /> Veteran digital marketer Dorene Wharton joins us today to share her advice on copywriting for tour operators. We discuss creating concepts to keep your visitors reading and ultimately choose your tour.<br /> <br /> We offered listeners the chance to have their tour copy evaluated by Dorene and Shane. We selected three very different tour operators who volunteered and on this episode, you can hear/watch us provide constructive feedback. There are plenty of lessons, tips, and advice or all tour operators.<br /> <br /> We share the methods and strategies that create an aspirational and ‘ready to book’ mindset. We discuss when copy is too much and the areas where you should reduce the amount of detail. We share ways to optimize your homepage by focusing on decision factors and unique selling points. We also share how you can convince and persuade your target audience - even if you don’t have a lot of PR - and discuss why your copywriting and SEO strategies need to work hand-in-hand.<br /> <br /> <br /> <!-- wp:paragraph --></p> <p><strong>This week on Tourpreneur, the podcast for tour operators:</strong></p> <p><!-- /wp:paragraph --> <!-- wp:list --></p> <ul> <li>Why you should focus on behavior as target audiences change due to travel restrictions</li> <li>Using insights to create a tagline to grab attention and explain what you are all about</li> <li>Positioning your COVID-19 updates, information, calls to action, and reviews</li> <li>Adding clarity and being direct by avoiding the passive voice</li> <li>What 'stops' are and why you should limit their number</li> <li>What you should include on your about us page and establishing a personal connection</li> <li>How to encourage newsletter subscriptions</li> <li>Using photos, videos, and small, bold paragraphs to maximize effect</li> <li>Organizing your homepage hierarchy and structure to maximize opportunities<