Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs

<p><strong>Listen and learn:</strong></p><ul> <li>How Chris knew Refine Labs was going to win as an agency (1:45)</li> <li>How I built CXL using inbound marketing (2:50)</li> <li>My thoughts on creating strategic narratives (5:00)</li> <li>How Chris used LinkedIn to land Refine Labs' first clients (7:24)</li> <li>What I mean by being "the best" (10:12)</li> <li>Why Chris focusses on brand, rather than being transactional (13:50)</li> <li>My take on building personal brands (14:20)</li> <li>Refine Labs' vision for the future (17:25)</li> <li>How agencies can differentiate (18:15)</li> <li>Refine Labs' plan to take on industry giants (20:47)</li> <li>How Chris thinks about building moats (24:05)</li> <li>Wrap up (24:20)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.refinelabs.com/">Refine Labs</a></p><p><a href="https://www.refinelabs.com/podcast">State of Demand Gen Podcast</a></p><p><strong>My Links:</strong></p><p><a href="https://twitter.com/peeplaja">Twitter</a></p><p><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a></p><p><a href="https://peeplaja.com/">Website</a></p><p><a href="https://wynter.com/">Wynter</a></p><p><a href="https://speero.com/">Speero</a></p><p><a href="https://cxl.com/">CXL</a></p>