Cameron Herold – Unleash the Power of Your COO

<p><strong>BIO: </strong>Cameron Herold is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru.</p><p><strong>STORY:</strong> Cameron is back on the Podcast with tidbits from his upcoming book, <em>The Second in Command: How to Unleash the Power of Your COO.</em></p><p><strong>LEARNING: </strong>A working relationship between a CEO and a COO can grow a company exponentially. Make your company culture conducive to retain your employees.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“The very first thing that a smaller company should do before they hire their first second in command is hiring an executive assistant.”</strong></blockquote><blockquote class="ql-align-center">Cameron Herold</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/cameronherold/" rel="noopener noreferrer" target="_blank"><strong>Cameron Herold</strong></a> is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of six books, Cameron is also a top-rated international speaker, having spoken on all 7 continents. The founder of the <a href="https://cooalliance.com/" rel="noopener noreferrer" target="_blank">COO Alliance</a>, the World’s Leading Network for Seconds in Command, he’s also the host of the <a href="https://cooalliance.com/podcasts/" rel="noopener noreferrer" target="_blank">Second in Command: The Chief Behind the Chief podcast</a>, where he interviews COOs and other seconds to share their insights with his listeners.</p><p>Cameron previously joined us on <a href="https://myworstinvestmentever.com/ep266-cameron-herold-dont-let-your-mindset-block-your-next-108-million-investment/" rel="noopener noreferrer" target="_blank">Episode 266</a>, and today he’ll be telling us about his upcoming sixth book.</p><h2>The Second in Command</h2><p>Came