Bonus Episode: How to Build a Four-Point Demand Gen Strategy

<p><span style="font-weight: 400;">In this bonus episode, I’m sharing my guesting at the B2B Growth podcast. </span></p> <p><span style="font-weight: 400;">I get to talk with Lesley Crews of Sweetfish Media about how to shift your mindset and focus on growth. On top of that, I share my four-point plan for growth - something that I encourage B2B startups to use as a framework as early as now.</span></p> <p> </p> <p><strong>Here are the topics we covered:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What exactly is demand generation? Why do we need to have an organizational approach to it?</span> <strong>[01:35] </strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The need to shift our mindset from a sales perspective to a buyer’s perspective</span> <strong>[02:42]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Change is inevitable. Growth is optional.</span> <strong>[04:06]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The one thing B2B marketers need to stop doing</span> <strong>[05:25]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why there’s no such thing as a marketing-qualified lead & why you shouldn’t force your prospect through the buying process</span> <strong>[07:23]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The four-point framework to move from startup to scaleup</span> <strong>[10:17]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to get started on building a demand gen framework</span> <strong>[16:11]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How startups get demand gen wrong</span> <strong>[18:42]</strong></li> </ol> <p> </p> <p><strong>Resource Links:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "fon