Become More Sustainable Without Sacrificing Profit with Shannon Kenny

<p><span style="font-weight: 400;">February is sustainability month at Pause On The Play! In advance of our deep dive into all things related to sustainability, Erica and India speak with Shannon Kenny, a business sustainability expert who’s approach provides a practical antidote to glossier influencer-based efforts.</span></p> <p><strong>In This Episode:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What role equity can play in advancing eco-conscious products and policy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How goods-based businesses and service-oriented companies can take the lead and thrive by modeling best practices and providing access</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to reframe the 2 biggest perceived obstacles to sustainability: cost and convenience</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Examples of entry-level actions that support continuous, comprehensive change</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to message your imperfect sustainability actions in your marketing</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shifting culture by making more sustainable choices</span></li> </ul> <p><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Connect with Shannon Kenny</strong></p> <p><a href="https://mamaeco.com/podcast/"><span style= "font-weight: 400;">mamaeco.com</span></a></p> <p><a href="https://www.instagram.com/mama.eco/?hl=en"><span style= "font-weight: 400;">Instagram</span></a></p> <p><a href="https://www.facebook.com/mamaeco/"><span style= "font-weight: 400;">Facebook</span></a></p> <p><a href= "https://www.pinterest.com/themamaeco/_created/"><span style= "font-weight: 400;">Pinterest</span>