97: How To Brand Your Small Business w/ Amie Thompson

<p><strong>Nam</strong><strong>e:</strong> <span style= "font-weight: 400;">Amie Thompson</span></p> <p><strong>Business Name:</strong> <span style= "font-weight: 400;">Creative Allies</span></p> <p><strong>Current Title:</strong> <span style= "font-weight: 400;">CEO</span></p> <p><strong>Location:</strong> <span style= "font-weight: 400;">Raleigh, NC</span></p> <p><strong>Educational Background:</strong> <span style= "font-weight: 400;">BS, Business Administration - The University of NC at Chapel Hill</span></p> <p><span style="font-weight: 400;">MS, Organization & Management - Capella University</span></p> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>About Amie:</strong></p> <p><span style="font-weight: 400;">Amie is a CEO who has stepped out of her comfort zone to become a true leader. She is the President & CEO of Creative Allies, a Black-owned marketing firm that drives unparalleled brand engagement through compelling creative, digital technology, strategic, and social influencer management. </span></p> <p> </p> <p><span style="font-weight: 400;">Amie is passionate about connecting with small business owners and entrepreneurs, particularly women and minorities, and helping them flourish. She loves talking about everything from the journey of a business owner to personal branding to sales tips for introverts and non-sales people. </span></p> <p> </p> <p><span style="font-weight: 400;">Amie believes that while design and strategy are incredibly important to marketing, the key isn’t just in creating a beautiful logo or in coming up with the perfect slogan…the key is YOU. Her passion lies in helping people find and develop unshakable confidence in themselves and their businesses, in helping them identify the factors about them that are unique and valuable, and in helping them tell their stories in authentic and attainable ways. </span></p> <p> </p> <p><span style="font-weight: 400;">We all have a story, a mountain we have climbed, and things we have learned along the way. Amie wants to hel