917. Expanding Your Network In a New Industry, Top Trends in Buyer Habits, And Speaking Industry Jargon With Cayla Gray Founder, Kelly Kussman

<p><span style="font-weight: 400;">I’m joined by one of my rockstar Lite Pink investors Kelly Kussman to talk about our exciting collab coming out tomorrow! Kelly is the founder of Cayla Gray, a luxury perfume and candle company, and we worked together to create a scent that captures the feel of drinking an icy glass of Rosé in the sparkling summer sun. When I wear</span> <span style= "font-weight: 400;">Rosé Summer</span><span style= "font-weight: 400;">, I’m immediately transported back to when I was on a yacht on the Amalfi Coast,</span> <span style= "font-weight: 400;">feeling the breeze in my hair, and smelling the salt in the air. </span></p> <p> </p> <p><span style="font-weight: 400;">Kelly and I dive into our collaboration process and talk about how we worked together to create a visceral experience with Rosé Summer. She breaks down the difference between white labeling, private labeling, and starting a product-based business from scratch. She shares her tips for how to build your audience from the ground up and what her vision is for the future of Cayla Gray. To learn more about her company and shop Rosé Summer, check out</span> <a href= "https://www.instagram.com/caylagrayco/?hl=en"><span style= "font-weight: 400;">@caylagrayco</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://caylagray.com/"><span style= "font-weight: 400;">caylagray.com</span></a><span style= "font-weight: 400;">! </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The life event that shifted Kelly’s perspective and drove her to pursue her entrepreneurial dreams</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Kelly’s first step when it came to experimenting and testing fragrances </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creative ways to expand your network when you’re entering a new industry </span></li> <li style="