90: How Solo Entrepreneurs Can Improve Their Products and Businesses with Ben Foster

<p>You may own a <strong>small business</strong>, some <a href="https://www.biggerpockets.com/guides/buy-and-hold-rental-property" rel="noopener noreferrer" target="_blank">rental properties</a>, or are just tinkering with a new idea. Regardless of where you’re at in your entrepreneurial journey, you’re most likely trying to make something that will not only resonate with customers, but allow them to <strong>solve a problem</strong> in their life. So how do you<strong> make a product that accomplishes this</strong> to the fullest extent?</p><p>Today we talk to <strong>Ben Foster</strong>, founder of <a href="https://www.prodify.group/" rel="noopener noreferrer" target="_blank">Prodify</a> and Chief Product Officer at <a href="https://www.whoop.com/" rel="noopener noreferrer" target="_blank">WHOOP</a>. Ben has been in this space for a long time, working with big names like <strong>eBay and Opower</strong>. After his initial success at corporate he founded his <strong>consulting firm, Prodify</strong> and has since then worked with 70+ different companies all tackling a common goal: <strong>make a great product</strong>.</p><p>If you’re just starting out in your business, you may think the best course of action is to tack on as many<strong> useful features</strong> as possible into one product, but Ben warns against this. Companies that tend to do well with products are the companies that have a<strong> core competency </strong>and then build out from it.</p><p>Great products also take <strong>market input</strong> from the customers that matter most. That doesn’t mean only the top 10% of users for an app, that means the <strong>bulk majority of customers</strong> who use the app. This is where many <strong>product teams</strong> get it wrong, and as you’ll see in the interview, there are a lot more caveats in <strong>product management</strong> than originally meets the eye.</p><p>If you’re interested in <strong>product marketing, engineering, management</strong> or anything else related to building a gre