87 - What Does a "Funnel" Have to Do With Jewelry Marketing?

<p>Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel should also play an important role in your jewelry marketing strategy? In marketing, a funnel refers to the steps you'll need to take in order to nurture your prospective customers, so they can eventually become life-long fans of your jewelry brand. To put it simply, the funnel describes the buyer’s journey from awareness to purchase. In this episode, we'll explain how you can use a funnel to your advantage.</p> <p><a href= "https://joyjoya.com/2020/07/09/what-does-a-funnel-have-to-do-with-jewelry-marketing/" target="_blank" rel= "noopener">https://joyjoya.com/2020/07/09/what-does-a-funnel-have-to-do-with-jewelry-marketing/</a></p>