79. Why Buyer Enablement is Critical to Grow Your B2B Startup with Joey Knecht

<p><span style="font-weight: 400;">The end-user may not be the buyer making the decisions in the company. While customer enablement has empowered the product or service users, forgetting to transform value for the buyer could result in failing to maintain important relationships.</span></p> <p><span style="font-weight: 400;">Today, we’re all about buyer enablement. Startup mentor,</span> <strong>Joey Knecht</strong><span style="font-weight: 400;">, advocates for engaging with the buyers within an organization. With the shift in the B2B buying environment, maybe you’ve dropped the ball in maintaining those connections. If so, how do you pivot to create a process that not only drives growth but leads to new business for your company? </span></p> <p><span style="font-weight: 400;">Say goodbye to customer enablement and hello to buyer enablement by tuning in to this episode!</span></p> <p> </p> <p><strong>Resource Links:</strong><strong><br /></strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Brett Trainor Website (</span><a href= "https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Download The Growth Readiness Checklist (</span><a href="https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Proteus Website (</span><a href= "https://www.proteus.co/"><span style= "font-weight: 400;">https://www.proteus.co/</span></a><span style= "font-weight: 400;">)</span></li> </ul> <p> </p> <p><strong>We’ll be talking about:</strong></p> <p><span style="font-weight: 400;">A brief introduction on Joey and Proteus</span> <strong>[01:45]</strong></p> <p><span style="font-weight: 400;">The journey towards becoming an advocate for buyer enablement</span> <strong>[03:33]</strong></p> <p><sp