#76 - UXRs Need to Care About the Business, Too – with Zack Naylor of Aurelius

<p>This week we’re joined by Zack Naylor, CEO and co-founder of UX research tool Aurelius. We spoke about what researchers need to know about their company, why tying research outcomes to business impact is so important, and how to navigate the waters when business goals and user research don’t align.</p> <p>Zack talked about…</p> <ul> <li>Conducting stakeholder interviews to deeply understand your business.</li> <li>Choosing a company that aligns with your values and personal goals.</li> <li>Using business knowledge to get high level stakeholder buy-in.</li> </ul> <p><br> Get the transcript and episode highlights on the User Interviews blog: <a href="https://bit.ly/awkward-aurelius">https://bit.ly/awkward-aurelius</a></p> --- Send in a voice message: https://anchor.fm/awkwardsilences/message