#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

<p>Richard Shotton is a behavioural scientist, Founder of Astroten and an author.</p> <p>Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or expect. So it's pretty important to discover how you're being manipulated.</p> <p>Expect to learn what are the most powerful words in persuasion, which human biases are over tested & overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people’s minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience and much more...</p> <p><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Sponsors:</strong></p> <p class="p1">Get the Whoop 4.0 for free and get your first month for free at <a href= "http://join.whoop.com/modernwisdom"><span class= "s1">http://join.whoop.com/modernwisdom</span></a> (discount automatically applied)</p> <p class="p1">Get up to 55% discount on your Babbel subscription <a href="https://babbel.com/modernwisdom"><span class= "s1">https://babbel.com/modernwisdom</span></a> (discount automatically applied)</p> <p class="p1">Get 10% discount on your first month from BetterHelp at <a href="https://betterhelp.com/modernwisdom"><span class= "s1">https://betterhelp.com/modernwisdom</span></a> (discount automatically applied)</p> <p class="p1"><strong style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Extra Stuff:</strong></p> <p>Buy The Illusion Of Choice - <a href= "https://amzn.to/3XDakP7">https://amzn.to/3XDakP7</a></p> <p>Follow Richard on Twitter - <a href= "https://twitter.com/rshotton">https://twitter.com/rshotton</a> </p> <p><a href="https://chriswillx.com/books/" target