60 Seconds for Motivate Your Monday: If Coca Cola = Happiness, What Human Emotion Does Your Product or Service Evoke?

<p>Hello to you listening in <a href="https://www.andalucia.org/en/alhama-de-granada" target="_blank">Alhama de Granada, Spain</a>!</p><p>Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.</p><p>Recently my friend and colleague branding maven Simon Ratcliffe of <a href="https://www.brandwithsimon.com/" target="_blank">Brand With Simon</a> wrote an interesting post about the branding strategy behind Coke, the beverage. </p><p>According to Simon the branding minds at <a href="https://www.coca-colacompany.com/" target="_blank">Coca Cola</a> chose to position their product around the fundamental human emotion of Happiness. You might disagree with a company that’s pushing sugar, caffeine and empty calories under the guise of Happiness, but that’s what they are doing. Successfully.</p><p>Simon says: <i>Position your brand around one fundamental human emotion and see what you come up with</i>. </p><p>Here’s what I came up with: When my clients work with me they experience the deeply felt human emotion of <i><strong>ACCOMPLISHMENT</strong></i>. Every single one of them.</p><p><strong>Question</strong>: What singular human emotion does your product or service evoke as a result of your branding? And, if you are not clear I suggest you give Simon a ring-up. Contact information is <a href="https://www.brandwithsimon.com/" target="_blank">right here</a> in the Episode Notes. </p><p><strong>You’re invited</strong>: “<i>Come for the stories - stay for the magic</i>!” <strong>Speaking of magic, I hope</strong> you’ll subscribe, follow, share a 5-star rating and nice review on your social media or podcast channel of choice, and join us next time! Remember to stop by the SOON-TO-BE-IMPROVED website, check out the Services, arrange a Discovery Call, and Opt In to stay current with Diane and <a href="https://www.quartermoonstoryarts.net" target="_blank">Quarter Moon Story Arts</a> and on <a href="https://www.linkedin.com/in/diane-f-wy