521: Best of Ready.Aim.Empire: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing

<p><strong>Here’s what we’re talking about in Episode 521:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The four different personality types to market to, and their unique buying characteristics<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How knowing who you’re selling to will make your marketing easier<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How do you “seed the experience” to get spontaneous buyers excited?<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Methodical buyers will go to any length to ensure due diligence when buying<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What professions tend to attract methodical people?<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The two things you need to make sure of if you’re doing a one-day sale<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Humanistic types are swayed by the story<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories<br /> <br /></span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The most important thing you can do with a competitive buyer aka “a deadline dancer”</span></li> </ul>