52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno

<p class="MsoNormal">Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?</p> <p class="MsoNormal">I am joined by owner/Director of <a href= "https://madecreativeco.com.au/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://madecreativeco.com.au/&source=gmail&ust=1692933381127000&usg=AOvVaw3_M26NpX-r3LKrGBCuvZr8">MADE Creative Co</a>, <span class="il">Maddie</span> is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.</p> <p class="MsoNormal">The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it <a href= "https://everyonesocial.com/blog/user-generated-content-statistics/" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=https://everyonesocial.com/blog/user-generated-content-statistics/&source=gmail&ust=1692933381127000&usg=AOvVaw0G0uKjbP-7B9vo-vBBb0K2"> 9.8x  more impactful</a> than influencer content when making a purchase decision.</p> <p class="MsoNormal">Key takeaways from this episode:</p> <ul> <li class="MsoNormal">The disappointing reality of working with influencers</li> <li class="MsoNormal">Showcasing products through UGC</li> <li class="MsoNormal">Using UGC in paid ad campaigns and organic strategies</li> <li class="MsoNormal">Using UGC for long-term collaborations</li> <li class="MsoNormal">Including UGC video on product pages</li> </ul> <p class="MsoNormal">Links mentioned:</p> <p class="MsoNormal"><a href= "https://www.foreplay.co/">Foreplay</a> - Swipe