49: The Future of Event Marketing with Ori Lahav

<p><span style="font-weight: 400;">We are happy to be speaking to Ori Lahav today. Ori is the Vice-President of Clients and Operations for the Kenes Group and is also the current President of IAPCO (International Association of Professional Congress Organisers). He has a wealth of career experience, even having worked on the startup of an electric car. </span></p> <p><span style="font-weight: 400;">In this episode, Ori will be talking about pandemic leadership, virtual events, and event marketing.  </span></p> <p><span style="font-weight: 400;">We know that you are going to enjoy our conversation with Ori, so stay tuned!</span></p> <p><strong>Ori Lahav’s bio:</strong></p> <p><span style="font-weight: 400;">Ori Lahav joined the Kenes Group in 2013 as AVP Marketing, bringing more than 15 years of marketing experience to the management team. Ori’s expertise includes implementing marketing strategies, above the line marketing/below the line marketing, and leading digital campaigns in online/social media channels. He began his career in the communications industry, where he held marketing positions at internet, voice, and mobile telecom providers. This was followed by a senior role in the automotive sector with a start-up that raised US$ 900M to manufacture electric cars. After 4 years at Kenes Group, Ori moved to manage the Client Accounts & Operations unit. At the beginning of 2017, Ori also became an IAPCO Council Member (IAPCO – the International Association of Professional Congress Organisers), and in 2020, he got announced as the president of the association. Lahav got recognized by event professionals in the Eventex Top 100 Most Influential People in the industry for two consecutive years. Ori holds a BA in Statistics from the University of Haifa and an MBA from the University of Derby, UK.</span></p> <p><strong>Ori’s background</strong></p> <p><span style="font-weight: 400;">Ori got into the meetings and events industry by chance. His background is in marketing, and he has worked in many different marketing po